{"id":20838,"date":"2020-01-06T09:25:10","date_gmt":"2020-01-06T08:25:10","guid":{"rendered":"https:\/\/wp-ultimate.com\/logistica-externalizada\/"},"modified":"2025-03-31T13:09:47","modified_gmt":"2025-03-31T11:09:47","slug":"logistica-externalizada","status":"publish","type":"post","link":"https:\/\/blog.eurosender.com\/es\/logistica-externalizada\/","title":{"rendered":"Log\u00edstica externalizada: soluci\u00f3n para startups y e-commerce"},"content":{"rendered":"\n<p style=\"font-size:32px\"><strong>Resumen<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La log\u00edstica externalizada (3PL) ayuda a startups y e-commerce a reducir costos y simplificar la distribuci\u00f3n de productos.<\/li>\n\n\n\n<li>Permite a las empresas concentrarse en su negocio principal, evitando la gesti\u00f3n log\u00edstica interna y el papeleo.<\/li>\n\n\n\n<li>Las plataformas como Eurosender ofrecen soluciones de env\u00edo, almacenamiento y seguimiento de paquetes para mejorar la eficiencia operativa.<\/li>\n\n\n\n<li>Externalizar la log\u00edstica es ideal para empresas con gran volumen de env\u00edos que necesitan optimizar sus procesos sin crear un departamento log\u00edstico interno.<\/li>\n<\/ul>\n\n\n\n<p>Aunque no siempre nos damos cuenta, detr\u00e1s de cualquier producto vendido, hay toda una historia. Para que el producto final acabe en manos de cliente, debe hacer un largo camino desde la fabricaci\u00f3n hasta la divulgaci\u00f3n. \u00bfC\u00f3mo la log\u00edstica externalizada puede simplificar los procesos de distribuci\u00f3n? \u00bfQui\u00e9nes son operadores log\u00edsticos 3PL? Sigue leyendo para encontrar no solo informaci\u00f3n, sino soluciones para llevar procesos de log\u00edstica en el mundo empresarial.<\/p>\n\n\n<style>.kb-row-layout-id29731_ac2c73-37 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id29731_ac2c73-37 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id29731_ac2c73-37 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, calc(70% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(30% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}.kb-row-layout-id29731_ac2c73-37{border-top-left-radius:4px;border-top-right-radius:4px;border-bottom-right-radius:4px;border-bottom-left-radius:4px;overflow:clip;isolation:isolate;}.kb-row-layout-id29731_ac2c73-37 > 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.wp-block-kadence-advancedheading.kt-adv-heading29731_cd8c9b-a8[data-kb-block=\"kb-adv-heading29731_cd8c9b-a8\"]{padding-left:0px;font-size:30px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading29731_cd8c9b-a8 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading29731_cd8c9b-a8[data-kb-block=\"kb-adv-heading29731_cd8c9b-a8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading29731_cd8c9b-a8, .wp-block-kadence-advancedheading.kt-adv-heading29731_cd8c9b-a8[data-kb-block=\"kb-adv-heading29731_cd8c9b-a8\"]{font-size:22px;text-align:center!important;}}<\/style>\n<p class=\"kt-adv-heading29731_cd8c9b-a8 wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading29731_cd8c9b-a8\"><strong>\u00a1Cree una 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var(--global-palette1, #3182CE);border-left:2px solid var(--global-palette1, #3182CE);}.wp-block-kadence-advancedbtn .kb-btn29731_c88717-70.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn29731_c88717-70.kb-button:focus{border-top-color:var(--global-palette2, #2B6CB0);border-top-style:solid;border-right-color:var(--global-palette2, #2B6CB0);border-right-style:solid;border-bottom-color:var(--global-palette2, #2B6CB0);border-bottom-style:solid;border-left-color:var(--global-palette2, #2B6CB0);border-left-style:solid;}}<\/style><a class=\"kb-button kt-button button kb-btn29731_c88717-70 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-outline  kt-btn-has-text-true kt-btn-has-svg-false  wp-block-kadence-singlebtn\" href=\"https:\/\/www.eurosender.com\/es\/account\/register\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"kt-btn-inner-text\">\u00a1\u00danase ahora!<\/span><\/a><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">\u00bfC\u00f3mo organizar los procesos log\u00edsticos de startup?<\/h2>\n\n\n\n<p>Si has tenido una idea innovadora de startup y la has convertido en realidad, \u00a1felicidades! Ya has hecho mucho m\u00e1s que otros entusiastas. Por supuesto, antes de comenzar un negocio y abrir una tienda f\u00edsica (u online), has pensado en muchos factores como encontrar la ubicaci\u00f3n perfecta y tener una tienda de escaparates atractiva para incentivar a m\u00e1s clientes. Esto puede aumentar el costo de la empresa, por lo tanto, el precio final de los bienes que se vender\u00e1n.<\/p>\n\n\n\n<p>Pero antes de llegar a su destino final, todos los productos pasan por un proceso log\u00edstico completo: desde el punto A se dirigen al almac\u00e9n y acaban en el punto de llegada B (los clientes). Por supuesto, para que el negocio sea rentable todas partes de la cadena de suministro incluida la distribuci\u00f3n de los productos a los clientes debe ser organizados perfectamente. \u00bfC\u00f3mo organizar los procesos log\u00edsticos de tu startup cuando no tiene ninguna experiencia en este sector? La externalizaci\u00f3n de procesos log\u00edsticos puede ser una soluci\u00f3n.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-735dfa1c wp-block-buttons-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.eurosender.com\/es\/account\/register\" target=\"_blank\" rel=\"noreferrer noopener\">Externaliza la log\u00edstica de tu startup<\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfQu\u00e9 papel juega la log\u00edstica en el e-commerce?<\/h3>\n\n\n\n<p>Una de las razones por las que las tiendas e-commerce mostraron un gran crecimiento en la \u00faltima d\u00e9cada es que pueden evitar ciertos costos, como encontrar una ubicaci\u00f3n perfecta para la distribuci\u00f3n de sus productos, cambiar constantemente la tienda de escaparates, etc. Adem\u00e1s, como propietario de e-commerce, tendr\u00e1 la gran ventaja de tener un almac\u00e9n en la ubicaci\u00f3n que elija. En tal caso, no tiene que preocuparse si esta ubicaci\u00f3n es f\u00e1cilmente accesible para el cliente o no.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfVale la pena optar por la externalizaci\u00f3n de procesos log\u00edsticos y establecer un departamento de log\u00edstica para mi negocio?<\/h2>\n\n\n\n<p>Algunas empresas necesitan llevar un conjunto m\u00e1s grande de procesos log\u00edsticos, y otras no tienen este problema. \u00bfNo est\u00e1s seguro de si debes manejar tus procesos log\u00edsticos t\u00fa mismo? Si tu negocio est\u00e1 relacionado con la venta y el env\u00edo de bienes f\u00edsicos, entonces quiz\u00e1s podamos darle algunos consejos para que la decisi\u00f3n sea m\u00e1s f\u00e1cil:<\/p>\n\n\n\n<p><strong>G<\/strong><strong>esti\u00f3n log\u00edstica dentro de <\/strong><strong>t<\/strong><strong>u empresa<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Volumen<\/strong>. Como es probable que necesites transportar mercanc\u00edas diariamente, debes hacer un c\u00e1lculo adecuado de los costos de tener este proceso internalizado, al mismo tiempo que considera los costos de oportunidad si lo externaliza. Si el volumen de producci\u00f3n y env\u00edos es bastante grande, entonces deber\u00edas considerar la creaci\u00f3n de un departamento de log\u00edstica dentro de la empresa.<\/li>\n\n\n\n<li><strong>Horario<\/strong>. Al organizar los procesos log\u00edsticos en el marco de su empresa, tendr\u00e1s control total sobre los env\u00edos.<\/li>\n<\/ul>\n\n\n\n<p><strong>Externalizaci\u00f3n <\/strong><strong>de proceso<\/strong><strong>s <\/strong><strong>log\u00edstico<\/strong><strong>s<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Reducci\u00f3n de costos<\/strong>. Puedes externalizar los procesos log\u00edsticos de tu empresa mediante la contrataci\u00f3n de una empresa de log\u00edstica de terceros. Dada su experiencia en este campo, la contrataci\u00f3n de operadores log\u00edsticos 3PL (empresa de log\u00edstica de terceros) para startup har\u00e1 que elimine los costos de emplear expertos internos.<\/li>\n\n\n\n<li><strong>Papeleo<\/strong>. \u00bfNo eres fan\u00e1tico de la burocracia? Luego, sugerimos considerar la subcontrataci\u00f3n, ya que tener una administraci\u00f3n de log\u00edstica interna significar\u00eda manejar una gran cantidad de papeleo y facturas.<\/li>\n\n\n\n<li><strong>Concentraci\u00f3n<\/strong>. \u00a1Ahora puedes concentrarte en la tarea principal de tu negocio! Puedes reasignar todos los recursos y utilizarlos para perfeccionar tu producto en lugar de perder el tiempo gestionando los procesos log\u00edsticos.<\/li>\n<\/ul>\n\n\n\n<p>Muchas tiendas en l\u00ednea operan en los campos de la moda o la electr\u00f3nica y venden sus productos en plataformas como Amazon, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.eurosender.com\/es\/guia-venta-online\/ebay\" target=\"_blank\" rel=\"noreferrer noopener\">eBay<\/a><\/span>, Alibaba, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.eurosender.com\/es\/guia-venta-online\/shopify\" target=\"_blank\" rel=\"noreferrer noopener\">Shopify<\/a><\/span>, etc. Si tu empresa est\u00e1 vinculada con e-commece y ofrece productos a los clientes, necesitas tener un sistema de seguimiento para que dar actualizaciones sobre los art\u00edculos enviados a los clientes. Si decides optar por un operador log\u00edstico 3PL, lo m\u00e1s probable es que est\u00e9s utilizando su sistema de seguimiento.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfDebo crear un departamento de log\u00edstica para mi startup?<\/h3>\n\n\n\n<p>Si est\u00e1s comenzando un nuevo negocio, es posible que desees mantener las cosas a largo plazo. Las startups no siempre tienen los medios para gestionar todo un proceso log\u00edstico a largo plazo, ya que podr\u00eda llevar varios a\u00f1os ver un retorno de la inversi\u00f3n. Contratar a un operador log\u00edstico (3PL) para tu startup puede quitarte una gran carga, ya que no tendr\u00e1s que realizar todas las tareas por tu cuenta.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-735dfa1c wp-block-buttons-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.eurosender.com\/es\/agencias-transporte\" target=\"_blank\" rel=\"noreferrer noopener\">Contrata a un 3PL aqu\u00ed<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfQuieres beneficiarte con funciones del departamento log\u00edstico? \u00a1Considera asociarte con Eurosender!<\/h2>\n\n\n\n<p>\u00bfTe han convencido los beneficios de tercerizaci\u00f3n log\u00edstica? \u00bfQuieres dejarle a alg\u00fan operador log\u00edstico 3PL que se encargue de tu log\u00edstica empresarial?<\/p>\n\n\n\n<p>Aprovecha los beneficios de crear departamento de log\u00edstica y \u00a1d\u00e9jenos encargarnos de esto! Nuestra plataforma es algo m\u00e1s que un operador log\u00edstico 3PL, ya que ofrecemos no solo los servicios de env\u00edo y almacenamiento. Eurosender colabora con varias empresas de mensajer\u00eda, lo que permite organizar env\u00edos de manera m\u00e1s eficiente.<\/p>\n\n\n\n<p>Adem\u00e1s, al crear el departamento log\u00edstico de tu empresa en nuestra plataforma, obtendr\u00e1 un producto automatizado. Todos los env\u00edos, ya sean reservados con varios operadores 3PL o el mismo operador est\u00e1n dentro de un solo marco. \u00a1Puedes accederlos en cualquier momento y manejar los pedidos, rastrear los env\u00edos realizados con diferentes operadores log\u00edsticos! Tambi\u00e9n, los datos de operaciones log\u00edsticos conservados en un lugar facilitan los c\u00e1lculos.<\/p>\n\n\n\n<p>Tener una gesti\u00f3n log\u00edstica eficiente dentro de tu empresa puede ser de gran importancia para el crecimiento de tu negocio, \u00bfa qu\u00e9 esperas?<\/p>\n\n\n<style>.kb-row-layout-id29731_ac2c73-37 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id29731_ac2c73-37 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id29731_ac2c73-37 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, calc(70% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(30% - ((var(--global-kb-gap-md, 2rem) * 1 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.kt-inside-inner-col,.kadence-column29731_02cb31-69 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column29731_02cb31-69 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column29731_02cb31-69 > .kt-inside-inner-col{flex-direction:column;}.kadence-column29731_02cb31-69 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column29731_02cb31-69 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column29731_02cb31-69{position:relative;}@media all and (max-width: 1024px){.kadence-column29731_02cb31-69 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column29731_02cb31-69 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column29731_02cb31-69\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading29731_cd8c9b-a8, .wp-block-kadence-advancedheading.kt-adv-heading29731_cd8c9b-a8[data-kb-block=\"kb-adv-heading29731_cd8c9b-a8\"]{padding-left:0px;font-size:30px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading29731_cd8c9b-a8 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading29731_cd8c9b-a8[data-kb-block=\"kb-adv-heading29731_cd8c9b-a8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading29731_cd8c9b-a8, .wp-block-kadence-advancedheading.kt-adv-heading29731_cd8c9b-a8[data-kb-block=\"kb-adv-heading29731_cd8c9b-a8\"]{font-size:22px;text-align:center!important;}}<\/style>\n<p class=\"kt-adv-heading29731_cd8c9b-a8 wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading29731_cd8c9b-a8\"><strong>\u00a1Cree una cuenta gratis!<\/strong><\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column29731_9f4d3c-d4 > .kt-inside-inner-col,.kadence-column29731_9f4d3c-d4 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column29731_9f4d3c-d4 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column29731_9f4d3c-d4 > .kt-inside-inner-col{flex-direction:column;}.kadence-column29731_9f4d3c-d4 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column29731_9f4d3c-d4 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column29731_9f4d3c-d4{position:relative;}@media all and (max-width: 1024px){.kadence-column29731_9f4d3c-d4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column29731_9f4d3c-d4 > 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.wp-block-kadence-advancedbtn.kt-btns29731_285860-1d .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns29731_285860-1d\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn29731_c88717-70.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn29731_c88717-70.kb-button{color:var(--global-palette1, #3182CE);border-top:2px solid var(--global-palette1, #3182CE);border-right:2px solid var(--global-palette1, #3182CE);border-bottom:2px solid var(--global-palette1, #3182CE);border-left:2px solid var(--global-palette1, #3182CE);}.wp-block-kadence-advancedbtn .kb-btn29731_c88717-70.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn29731_c88717-70.kb-button:focus{color:var(--global-palette2, #2B6CB0);border-top-color:var(--global-palette2, #2B6CB0);border-top-style:solid;border-right-color:var(--global-palette2, #2B6CB0);border-right-style:solid;border-bottom-color:var(--global-palette2, 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.kb-btn29731_c88717-70.kb-button{border-top:2px solid var(--global-palette1, #3182CE);border-right:2px solid var(--global-palette1, #3182CE);border-bottom:2px solid var(--global-palette1, #3182CE);border-left:2px solid var(--global-palette1, #3182CE);}.wp-block-kadence-advancedbtn .kb-btn29731_c88717-70.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn29731_c88717-70.kb-button:focus{border-top-color:var(--global-palette2, #2B6CB0);border-top-style:solid;border-right-color:var(--global-palette2, #2B6CB0);border-right-style:solid;border-bottom-color:var(--global-palette2, #2B6CB0);border-bottom-style:solid;border-left-color:var(--global-palette2, #2B6CB0);border-left-style:solid;}}<\/style><a class=\"kb-button kt-button button kb-btn29731_c88717-70 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-outline  kt-btn-has-text-true kt-btn-has-svg-false  wp-block-kadence-singlebtn\" href=\"https:\/\/www.eurosender.com\/es\/account\/register\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"kt-btn-inner-text\">\u00a1\u00danase ahora!<\/span><\/a><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-29700_d2a457-a8 .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-29700_d2a457-a8 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-29700_d2a457-a8\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<style>.kb-row-layout-id29700_68b1ad-77 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id29700_68b1ad-77 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id29700_68b1ad-77 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:514px;margin-left:auto;margin-right:auto;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id29700_68b1ad-77 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id29700_68b1ad-77 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id29700_68b1ad-77 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id29700_68b1ad-77 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column29700_3cf376-89 > .kt-inside-inner-col,.kadence-column29700_3cf376-89 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column29700_3cf376-89 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column29700_3cf376-89 > .kt-inside-inner-col{flex-direction:column;}.kadence-column29700_3cf376-89 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column29700_3cf376-89 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column29700_3cf376-89{position:relative;}@media all and (max-width: 1024px){.kadence-column29700_3cf376-89 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column29700_3cf376-89 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column29700_3cf376-89\"><div class=\"kt-inside-inner-col\">\n<p class=\"has-text-align-center\" style=\"font-size:30px;line-height:1.5\">Sobre el autor<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kadence-column29700_598691-53 > .kt-inside-inner-col{display:flex;}.kadence-column29700_598691-53 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kadence-column29700_598691-53 > .kt-inside-inner-col,.kadence-column29700_598691-53 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column29700_598691-53 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column29700_598691-53 > .kt-inside-inner-col{flex-direction:column;align-items:center;}.kadence-column29700_598691-53 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column29700_598691-53 > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column29700_598691-53 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column29700_598691-53 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column29700_598691-53{position:relative;}@media all and (max-width: 1024px){.kadence-column29700_598691-53 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}}@media all and (max-width: 767px){.kadence-column29700_598691-53 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column29700_598691-53\"><div class=\"kt-inside-inner-col\"><div class=\"wp-block-avatar\"><img alt='Avatar de Marcel Nahtigal' src='https:\/\/secure.gravatar.com\/avatar\/96e89882d533344e2e859a301672336369f15c1ea9af708e1b425c9ea21e51e9?s=96&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/96e89882d533344e2e859a301672336369f15c1ea9af708e1b425c9ea21e51e9?s=192&#038;d=mm&#038;r=g 2x' class='avatar avatar-96 photo wp-block-avatar__image' height='96' width='96' \/><\/div><\/div><\/div>\n\n\n<style>.kadence-column29700_38fba9-87 > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-5xl, 10rem);padding-left:var(--global-kb-spacing-5xl, 10rem);}.kadence-column29700_38fba9-87 > .kt-inside-inner-col,.kadence-column29700_38fba9-87 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column29700_38fba9-87 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column29700_38fba9-87 > .kt-inside-inner-col{flex-direction:column;}.kadence-column29700_38fba9-87 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column29700_38fba9-87 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column29700_38fba9-87{text-align:center;}.kadence-column29700_38fba9-87{position:relative;}@media all and (max-width: 1024px){.kadence-column29700_38fba9-87{text-align:center;}}@media all and (max-width: 1024px){.kadence-column29700_38fba9-87 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column29700_38fba9-87 > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-lg, 3rem);padding-left:var(--global-kb-spacing-lg, 3rem);flex-direction:column;justify-content:center;}.kadence-column29700_38fba9-87{text-align:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column29700_38fba9-87\"><div class=\"kt-inside-inner-col\">\n<p>Marcel Nahtigal es el Director de Marketing de Eurosender, que combina creatividad con estrategias basadas en datos para revolucionar la log\u00edstica.<\/p>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-29700_a225a0-df .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-29700_a225a0-df .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-29700_a225a0-df\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Resumen Aunque no siempre nos damos cuenta, detr\u00e1s de cualquier producto vendido, hay toda una historia. Para que el producto final acabe en manos de cliente, debe hacer un largo camino desde la fabricaci\u00f3n hasta la divulgaci\u00f3n. \u00bfC\u00f3mo la log\u00edstica externalizada puede simplificar los procesos de distribuci\u00f3n? \u00bfQui\u00e9nes son operadores log\u00edsticos 3PL? Sigue leyendo para&#8230;<\/p>\n","protected":false},"author":164,"featured_media":19435,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[7413],"tags":[],"class_list":["post-20838","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-es"],"taxonomy_info":{"category":[{"value":7413,"label":"Negocios"}]},"featured_image_src_large":["https:\/\/blog.eurosender.com\/wp-content\/uploads\/2024\/07\/Offices-workers-e1740470418110.jpg",702,450,false],"author_info":{"display_name":"Marcel Nahtigal","author_link":"https:\/\/blog.eurosender.com\/es\/author\/mnahtigal\/"},"comment_info":0,"category_info":[{"term_id":7413,"name":"Negocios","slug":"business-es","term_group":0,"term_taxonomy_id":7413,"taxonomy":"category","description":"","parent":0,"count":8,"filter":"raw","cat_ID":7413,"category_count":8,"category_description":"","cat_name":"Negocios","category_nicename":"business-es","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/blog.eurosender.com\/es\/wp-json\/wp\/v2\/posts\/20838","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.eurosender.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.eurosender.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.eurosender.com\/es\/wp-json\/wp\/v2\/users\/164"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.eurosender.com\/es\/wp-json\/wp\/v2\/comments?post=20838"}],"version-history":[{"count":1,"href":"https:\/\/blog.eurosender.com\/es\/wp-json\/wp\/v2\/posts\/20838\/revisions"}],"predecessor-version":[{"id":61663,"href":"https:\/\/blog.eurosender.com\/es\/wp-json\/wp\/v2\/posts\/20838\/revisions\/61663"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.eurosender.com\/es\/wp-json\/wp\/v2\/media\/19435"}],"wp:attachment":[{"href":"https:\/\/blog.eurosender.com\/es\/wp-json\/wp\/v2\/media?parent=20838"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.eurosender.com\/es\/wp-json\/wp\/v2\/categories?post=20838"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.eurosender.com\/es\/wp-json\/wp\/v2\/tags?post=20838"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}